Research Projects and Publications

The faculty at School of Hospitality and Tourism Management has undertaken various research projects in the past. Below is the list of following research projects:

  • Awarded Major Project under the UK India Education and Research Initiative (UKIERI) Thematic Partnerships Scheme, titled “Comprehensive tourism revival Framework for Socio-Economic Development in Post- Conflict Kashmir: Lessons from Northern Ireland” funded by UGC and British Council worth Rs. 30,08,880/- (2017). Project Director: Prof. Parikshat Singh Manhas.
  • European Union Project under the theme "Economic and Peace building Initiatives through Cross Border Trade, Economic Development, Tourism and Various Initiatives”. Principal Investigator: Prof. Parikshat Singh Manhas. Sanctioned Amount: € 20,000. April 2017 onwards (Phase III)
  • ICSSR Major Research Project titled “Tourism Entrepreneurship for peace and development in Jammu and Kashmir” by Indian Council of Social Science Research (Ministry of Human Resource Development, Government of India) worth Rs. 7,00,000/- (2017). Principal Investigator: Dr. Suvidha Khanna
  • UGC Major Research Project on the theme, “Strategic Model for Sustainable Tourism Development: Exploring Contemporary Indian Practice”. Principle Investigator: Prof. Parikshat Singh Manhas. Sanctioned Amount: Rs. 11,37,400 –(2015).
  • UGC-UKIERI Major research project entitled on “comprehensive tourism revival framework for socioeconomic development in post –conflict Kashmir; lessons from northern Oreland” under UGC-UKIERI thematic partnership-2015. Project Director: Prof. Parikshat Singh Manhas.
  • ICSSR Major Research Project titled " Analyzing Travel Risk perceptions: A Study of Brand Burn Management in Airlines Industry” by Indian Council of Social Science Research (Ministry of Human Resource Development, Government of India) worth Rs. 8,00,000/- (July, 2014). Project Director: Prof. Parikshat Singh Manhas.
  • ICSSR Major Research Project titled “Destination Brand Personality Dimensions - Developing a Strategic Model for Indian Economic Growth” by Indian Council of Social Science Research (Ministry of Human Resource Development, Govt. of India) worth Rs. 4,89,125-(March 2011). Project Director: Prof. Parikshat Singh Manhas.
  • Prof. Parikshat Singh Manhas: Awarded Common wealth Professional Fellowship by Commonwealth Scholarship Commission, United Kingdom for the year 2014, funded by the UK Department for International Development (DFID).
  • Prof. Parikshat Singh Manhas: Awarded Hungarian Faculty research fellowship by Hungarian Scholarship Board, Budapest, Hungary under the Indo Hungarian educational exchange programme for the year 2012-2013.
  • UGC Major Research Project on the theme, “An assessment of Competency Based Tourism Education in India: An Industry Perspective. Principal Investigator: Dr.VinayChauhan, Co-Investigator: Dr.SuvidhaKhanna. Sanctioned Amount: Rs. 5, 29,400-(2010).
  • Prof. Parikshat Singh Manhas has been awarded Shastri Indo-Canadian Institute's “Canadian studies Faculty research fellowship" funded by the International Academic Relations Division of Foreign Affair, Canada for the year 2009.
  • UGC Major Research Project on the theme, "Destination Brand Positioning Analysis using Tri- Component Model of Attitude". Principal Investigator: Prof. Parikshat Singh Manhas. Sanctioned Amount: Rs. 5, 55,200-(2009).
  • AICTE Career Award for Young Teacher (CAYT) to Dr.Parikshat Singh Manhas with a sanctioned Amount Rs.10,50000. Studies Faculty Research Fellowship” funded by International Academic Relations Division of Foreign Affairs, Canada for the year 2009.
  • UGC Major Research Project on the theme, "Developing a typology of Service Failure and Service Recovery Strategies in the Indian Tourism and Hospitality Industry:A Tourist Perspective". Principal Investigator: Prof. Deepak Raj Gupta. Co-Investigator: Dr. Anil Gupta. Sanctioned Amount: Rs. 5, 83,000 - (2008).
Name Designation Qualification Specialization Contact Info.
Dr. Anil Gupta Associate Professor and Director Ph.D, MBA, MTTM Marketing, Strategic Management, Service Maketing E-mail: anilgupta@jammuuniversity.ac.in, anil1975@gmail.com EPABX: Mobile No.: 9419143987
Prof. Parikshat Singh Manhas Professor (Deputation) Working as a chairman of JKBOSE, Director SCERT Ph.D, MBA, MTM Marketing, E- Commerce, Consumer Behavior, Communication,Tourism Management, Entrepreneurship. E-mail: psmanhas@hotmail.com / Skype:psmanhas EPABX: Mobile No.: 9419188260
Prof. Deepak Raj Gupta Professor MDP (IIM-A), IVLP (USA), Ph.D. Tourism Marketing, Business Statistics, Research Methods E-mail: deepkdma@yahoo.com EPABX: Mobile No.: 9419141318
Dr. Suvidha Khanna Associate Professor Ph.D, MTM Tourism and Hospitality Management E-mail: urs_suvidha@rediffmail.comEPABX: Mobile No.: 9419144426
Dr. Poonam Sharma Lecturer PhD, MTM Tourism Management, Services Marketing, Event Management E-mail: poonamshtm2021@gmail.comEPABX: Mobile No.: 9596659970
Dr. Priyanka Sharma Lecturer PhD,MBA (HT), Post Graduate Diploma in Disaster Management Tourism Management E-mail: priyanka.41987@gmail.comEPABX: Mobile No.: 9796698963
Dr. Nikita Dogra Lecturer PhD, MBA (HT) Tourism Management E-mail: nikdogra@gmail.comEPABX: Mobile No.: 9419202233
Dr. Rajesh Singh Lecturer PhD, MBA (HT) and BBA (HM) Innovation and Hospitality Industry E-mail: rschib813@gmail.comEPABX: Mobile No.: 9419789399
Ms. Honeyka Mahajan Lecturer NET, MBA (HT), BBA (HM) Hospitality Management E-mail: honeyka1996@gmail.comEPABX: Mobile No.: 9419775925
Mr. Tapas Tandon Teaching assistant MTTM, B.Sc. (HMCT) Front Office, Food & Beverage Service E-mail: tapastandon31@gmail.comEPABX: Mobile No.: 7006060716