The University of Jammu strives to be an institution of excellence in higher education that
- Constantly responds to changing social realities through the creation and application of knowledge.
- Contributes towards a pupil centered and just society that nurtures innovation, protects dignity and ensures equality.
- Aims at holistic development of students to face the challenges of globalized world.
- From darkness to light......
- To become an innovative knowledge institution with capacity to meet the knowledge challenges of 21st century and contribute towards transformation of Jammu and Kashmir into a peaceful and prosperous state with balanced socio-cultural and economic development.