International Centre for Cross Cultural Research and Human Resource Management (ICccR & HRM), University of Jammu organized Session on “Nurturing Unicorns in Campuses” for the students of MBA (International Business) with an aim to inculcate startup culture and entrepreneurship amongst the students in their formative years of career choice development. 

Speaking on the occasion Prof. Tejinder Sharma, Kurukshetra University addressed the students about the current young generation being influenced by successful entrepreneurs such as Col. Harland Sanders, Elon Musk, Bill Gates, Steve Jobs, Kiran Mazumdar-Shaw and Narayana Murthy, or new age entrepreneurs such as Byju Raveendran  and exemplifying  such like cases as daily dose of classroom discussion in almost all the important courses such as economics, finance, strategy, marketing, operations or human resource management to name a few.

The resource person also emphasized upon the importance of indigenous Indian specializations and businesses that possess strong conversion potential into unicorns with sustainable business models. Drawing on the contemporary envisioning of businesses in India vis a vie Western economies, he highlighted upon the importance of strategizing the businesses and consolidating same for enhancing the impact on local economy.

Professor Hardeep Chahal, Director, ICccR & HRM, University of Jammu, expressed satisfaction and contentment with the overall conduct of session that was inclusive of practical cases of entrepreneurship to whom students were able to connect with.  She further stressed upon the need for acquainting students with such like entrepreneurship centric interventions that enable them to rethink and reorient their careers in the direction of entrepreneurship and start up creation.

The session was coordinated by Dr. Isha Sharma, Faculty, ICccR and HRM, University of Jammu and other faculty members of the department were present for the session.