International Centre for Cross Cultural Research and Human Resource Management (ICccR & HRM), University of Jammu in collaboration with Jammu & Kashmir Entrepreneurship Development Institute-JKEDI today inaugurated 10-Day Entrepreneurship Immersion Programme-2020 for the students of MBA (International Business). The basic objective of the Immersion programme is to sensitize, aware and increase entrepreneurial preparedness of the students in different business verticals. The 10-Day Immersion Programme is spread over twenty virtual live sessions with 40 hrs of virtual engagement with faculty, entrepreneurship practitioners, start-up owners from national and international entrepreneurial domains that include Investor Funding, Start-Up Financing, Global Entrepreneurship, Incubation, Women Entrepreneurship, Start-up India Policy and J&K Start-up policy.

Sh. G.M. Dar, Director, JKEDI, in his welcome address spoke about the role of regional entrepreneurial institute in shaping the entrepreneurial mindsets and the necessary prerequisites required for tabling the sustainable business ideas. He also deliberated upon the role of JKEDI in handholding, facilitation, financing of ideas at premature stage so that they can convert into competitive and sustainable business propositions. He further highlighted the role of entrepreneurship in creation of job creators in the union territory of J&K, and thereby transforming the employment scenario of J&K. He clearly presented the collaborative instincts of JKEDI for such like immersion programmes, wherein the direct beneficiaries are the students. 

Mr, Vishal Ray, Coordinator, JKEDI for Entrepreneurship Immersion Programme-EIP-2020, deliberated upon the intricacies of enterprise creation, wherein the ideation, planning, financial support that can be fetched from JKEDI was highlighted. He also elaborated upon various schemes of JKEDI  (Seed Capital Fund Scheme, Youth Start-Up Loan Scheme, Schemes  for Capacity Building and Atal Incubation Centre) that can support early stage entrepreneurs in making their business models viable and sustainable. 

Professor Neetu Andotra, Director, ICccR & HRM, University of Jammu, virtually conveyed the urgency for organising extensive entrepreneurship immersion programmes, which provide an opportunity to the budding entrepreneurs to shape their business ideas as per the market requirements. She assured that continuous collaborative arrangements with institutions like JKEDI will benefit students at formative years of career development and will choose entrepreneurship as a first career choice, thereby strengthening the local innovation ecosystem.

Dr. Isha Sharma, Coordinator and Dr. Pallvi Arora, Co-Coordinator from ICccR & HRM for the Entrepreneurship Immersion Programme-2020 coordinated the session. The faculty members and research scholars at ICccR & HRM were also present in the maiden session.