Management Development Programme on ‘Business & Marketing Skills’ begins at TBS, JU

The Business School (TBS), University of Jammu is organizing a Three-Day Management Development Programme (MDP) on ‘Capacity Building for Business & Marketing Skills’ in association with Department of Posts, J&K Circle, Government of India from 15-17 October, 2026. The programme is designed for executives of the Department of Posts, including Inspector Posts (IPs), Assistant Superintendent of Posts (ASPs), and Grade B officers, to strengthen their managerial and business capabilities and enhance their effectiveness in an increasingly competitive and customer-centric environment.

The first day of the programme commenced with the lighting of the ceremonial lamp by the esteemed dignitaries. Mr. Adam Mohi-Ud-Din, SSPO’s Srinagar Division and Mr. Shah Nawaz Khan, SSPO’s Jammu Division from the Department of Posts (J&K Circle) were the special guests for the inaugural session. The guests emphasized on to take benefit of this capacity building initiative for upgrading business and marketing skills, driving the Department of Posts towards being profitable. Further, Prof. Amisha Gupta, Director TBS and Programme Coordinator, in her address, welcomed the officers from the Department of Posts and stated that such programmes not only strengthen the partnership between academia and government departments but also equip government officials with contemporary business skills necessary to navigate the complex business environment. Prof. Alka Sharma, Dean Business Studies, while addressing the officers, encouraged them to harness their enormous reach and increase their marketing activities so that they will be able to better serve the general public, even in far-flung areas. All the faculty members of TBS were present for the inaugural session.

The first session of the programme was conducted by Dr. Shelleka Gupta, Assistant Professor TBS and Programme Coordinator, wherein she provided a detailed overview of all the sessions and created a motion of learning for the three-days MDP. The next session included a presentation on ecosystem of Department of Posts by Ms. Geetika Kohli, Founder ThinkSta in which she talked about existing gap in marketing expectations and delivery in the postal services sector and emphasized the need to diversify marketing tactics to fill this gap. The third session was conducted by Dr. Naresh Sharma, Associate Professor, Central University of Jammu, wherein he talked about challenges that are faced by customers and how effective customer service can play a transformative role in enhancing their experiences, ultimately increasing the revenue share of the Department of Posts. In the last session, Mr. Kanav Gupta, CEO viaENS, delivered an engaging lecture on digital marketing tools that can be utilized to provide digital services to customers, thus helping the Department of Posts to work at par with market standards.

All the officers from the Department of Posts enthusiastically participated in the sessions and gave a positive feedback at the end of the day.