International Centre for Cross Cultural Research and Human Resource Management (ICccR& HRM), University of Jammu organized expert talk on the theme, “National Income: The Backbone of Economic Analysis and Business Strategy” for the students of MBA (IB) semester I and semester III. The objective of the talk was to educate, inform, and inspire both current and future economic thinkers, providing them with the necessary tools to understand economic realities and make informed decisions.

Prof. Meenakshi Rajeev, Professor of Economics and Dean (DI), Indian Institute of Technology (IIT) Jammu was the resource person and expert for the session. Speaking on the occasion Prof. Meenakshi provided a comprehensive overview of the vital role national income plays in shaping both economic policy and business strategy. National income, a critical measure of a country's total economic output, is widely regarded as a key indicator of economic health. During the session, the expert highlighted how national income is calculated, its importance in understanding the economic conditions of a nation and its broader implications for business decision-making, investment strategies, and government policies. Attendees learned how policymakers use national income data to shape fiscal policies, design economic strategies, and address issues such as inflation, unemployment, and inequality. The seminar also touched on the role of national income in comparing global economies and its significance for international business.

Professor Hardeep Chahal, Director, IcccR & HRM, University of Jammu welcomed the resource person and highlighted the session's relevance in today’s dynamic global economy: She deliberated upon organizing such lectures to enrich participants’ knowledge, foster critical thinking, and equip them with the skills needed to engage with national and global economic issues.

Coordinated by Dr. Swati Sharma, and other faculty members Dr. Isha Sharma, Dr. Neha Gupta, Dr. Bhanu Pratap Singh, Dr. Shivani Rana and Dr. Parul Mahajan, the event concluded with a lively Q&A session, where participants had the opportunity to ask questions and delve deeper into the complex relationships between national income, economic theory, and business practice.