Introduction

The media industry’s growth especially driven by technological advances coupled with acceleration given to people’s participation in governance process has fueled the urgency to develop a human resource in the form of Communication and Media practitioners who can bring more thought and societal orientation to demonstration of skill and technique. Identifying this gap, the University of Jammu took the initiative of establishing the Department of Journalism and Media Studies that started on 26^th February, 2022.

The Department offers a Post Graduate Programme which can build theoretical insight and scholarship about core subjects and simultaneously encourage an intuitive understanding of critical global and local issues. Various communication professions rely on the “cultural values and epistemology” as well as the technical skills, the knowledge and aesthetic sensibility of their practitioners. Communication training, thus, requires more than technical knowledge and skills in its practitioners. Those who practice the profession need an “internally organized body of knowledge” which reflects a clear understanding of their society and culture and a personal repertoire of intellectual and imaginative skills. This is what the Department strives to achieve with its students.